Celebrating Growth and Connection: A Success Story
Soroptimist International of South Perth is proud to share the growth and achievements of our club, which has steadily expanded since its chartering in 1998. Over the past five years alone, membership has increased by more than 50%, earning recognition with a Recruitment and Retention Award.
Through a clear strategy, welcoming culture, and strong community presence, our club continues to thrive. Together, we remain committed to empowering women and girls locally and globally through education, advocacy, and opportunity. Currently we have 53 members with a median age of 56 - each bringing unique skills, perspectives, and dedication to the Soroptimist mission.
Strategic Growth and Planning
Recognising the importance of recruitment and retention to our Federation status, the club
developed a seven-point plan to raise our profile and strengthen engagement. This plan involved:
- Assessing current membership and identifying challenges.
- Surveying members and learning from past successes and shortcomings.
- Defining available resources - time, funds, and volunteer skills.
- Exploring strategies used by other organisations and adapting them to our needs.
- Establishing priorities, creating an action plan, and assigning team roles.
- Monitoring progress with flexibility and transparency.
- Celebrating successes along the way.
Recruitment Strategies That Work
Personal connection remains our strongest recruitment tool. Word-of-mouth recommendations and personal invitations consistently bring new members to our club. To extend our reach, we have developed a 'Friends of Soroptimist' email group, allowing women unable to attend regular meetings to stay connected and engaged.
Our Membership Committee, alongside a dedicated Publicity Officer, has expanded our presence through social media, local media coverage, and community collaborations.
Participation in other service club events has broadened networks and created opportunities for partnership.
Annual events such as the International Women’s Day Breakfast and the Jean Hailes Women’s Health Breakfast each attract over 100 women, many of whom later join as members. Thoughtful touches - such as branded gifts, informational leaflets, and Soroptimist business cards - ensure our identity remains visible and welcoming to newcomers.
Focusing on Retention
As one of the largest clubs in the Federation, retaining members is a priority. A varied program of service activities ensures that all members can contribute according to their skills and interests. Monthly meetings are designed to be welcoming and inclusive, with quality venues and opportunities for connection.
New members are paired with mentors, supported with induction sessions, and encouraged to join committees where friendships and networks naturally flourish.
Leadership training, service opportunities, and recognition initiatives - including service badges, awards, and the President’s Award for Outstanding Soroptimism - further strengthen engagement.
Equally important is the culture of care and support. Members look out for one another, offering practical help, encouragement, and recognition of personal milestones. Fundraising events, coffee mornings, and family-inclusive activities deepen bonds and sustain long-term involvement.
Looking Ahead
Our journey demonstrates that growth is not only possible but sustainable when driven by strategy, collaboration, and a shared commitment to service. By celebrating successes, learning from challenges, and nurturing strong connections, Soroptimist International of South Perth continues to thrive.
Together, we remain dedicated to transforming the lives of women and girls - locally and globally - through education, empowerment, and opportunities.
Leanne Meldrum
Membership Coordinator
Soroptimist International of South Perth
sisouthperth@siseap.org
